When my first book, Better Recreational Golf“>Better Recreational Golf, came out, I had a publication party at a local book store, complete with books for me to sell and sign, and refreshments. It was really cool.
This was in 2009, and the name of the store was Tea Party Books.
The next year the Tea Party Republicans got elected to Congress and the book store got nationwide attention, but for reasons the owner had to spend a lot of time deflecting.
Anyway, I put up posters all over the area in golf course pro shops and sporting goods stores and so forth.
The only people who showed up, though, were family, a few friends, and my editor.
Well, I gave my spiel anyway, even though there were maybe three golfers in the room including me. When I was finished I asked if there were any questions.
My brother-in-law, who tries his hardest, asked me how to hit his driver. So I answered with a bunch of technical stuff that was in the book.
That was thirteen years ago. What I should have said was this:
Start hitting 7-irons. Hit lots of 7-irons. Get really good at hitting 7-irons.
Because if you can’t hit a 7-iron, why are you trying to hit a driver?