How to make a golf instructional video

If you go to YouTube and search the golf videos, you find more people than you can shake a stick at have put one up. Why not you? Go ahead, but just make sure it’s worth your name. The actual content, that’s up to you. It is a piece of film-making, though, so follow these tips to upload something that is watchable.

As for your filming equipment, there are too many hardware options for me to discuss, so let me just say this one thing. Mount your camera/iPhone/whatever so the image stays still. You don’t want people getting seasick when they watch your video. Sound must be spot on. The microphone built into your camera is not good enough. A remote mike is critical. An Audio-Technica Pro 88W/R is inexpensive and works great.

You also need film editing software. Mac users have iMovie built in. Windows users can use Movie Maker.

Now to the video.

One video, one subject. If you have two ideas, make two videos.

Write a shooting script. Define each (camera) shot and write down what you’re going to say. Get the dialog tight and don’t repeat yourself. Less talk, more action. Then rehearse.

Get to the point right away; that is, start by showing the viewer, within the opening 15 seconds, what they are there to learn. If a minute has gone by and you still haven’t gotten to the good stuff, odds are the viewer will click off and try someone else’s video.

Say you’re teaching a greenside chip. If you follow this outline, you can’t go wrong:
1. Title (5 seconds)
2. Greet the viewer and introduce yourself. (5 seconds)
3. Say what shot you’re going to teach and demonstrate it. (10 seconds)
4. Now talk about how to hit the shot. (40 seconds)
5. Hit the shot. (5 seconds)
6. Hit the shot again. (5 seconds)
7. Summarize the key points. (15 seconds)
8. Sign off. (5 seconds)

This all adds up to about a minute and a half, and that is all the time you need to make your point. If the viewers didn’t get it the first time, they will watch again because it’s short. Do not build that repetition into your video!

When you film, set yourself up in front of a neutral background that will not compete with you for your viewer’s attention. Get the camera close enough so necessary detail can be seen. For example, if you’re discussing the grip, get a shot from waist to head so you can see the hands clearly.

Vary the point of view. Try to take a few shots from the golfer’s point of view if necessary. Say you’re taking about a shot that has a setup with an open clubface. Get a shot looking down as the golfer would see it of what an open face looks like, and how much you’re saying to open it.

Remember, keep it short and to the point, and your videos will be quite popular.

Here’s one of my early videos that nonetheless gets going right from the start, varies the point of view, and has solid content through to the finish.

My new book, The Golfing Self, is now available at www.therecreationalgolfer.com. It will change everything about the way you play.

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